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Digital Content Manager

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*** Professional Medical Writing Experience is a MUST ***

Job Summary

The Digital Content Manager will be responsible for creating and marketing digital content. This individual will work closely with Client's service line business development leads, doctors, and other subject matter experts to develop digital content which will help educate and engage patients. In addition to writing, editing, and proofreading site content, this person will also work closely with the Web operations and optimization team to maintain site standards with regard to information architecture, SEO implementation, content refreshes, and new feature development that requires content input.

Essential Functions
Content Creation (50%)
• Create, develop and manage content for SHC’s web presence with an emphasis on Web conversion performance and driving traffic.
• Maintain a consistent voice & tone, look and feel throughout all web properties,.
• Copy edit and proofread all web content.
• Ensure web content meets objectives and audience goals while adhering to brand, style, and standards guidelines.

Content Marketing (20%)
• Seek opportunities to promote content through established channels such as social media.
• Collaborate with the other content managers to seek out further opportunities to syndicate content.
• Write, edit, proofread and review work with Social Media team to ensure content is being disseminated properly on all social channels.
• Develop “shareable” forms of content such as infographics, podcasts and blogs.
• Increase content appeal by selecting the appropriate images and video content for each page.

Stakeholder relationships (20%)
• Meet regularly with service line business development directors and physicians to understand top Digital Marketing priorities
• Set stakeholder expectations and execute on deadline and within budget.
• Ensure that key information such as doctor profiles and clinical trials are appearing correctly
• Ensure that internal stakeholders endorse content according to a defined maintenance plan.

Content analytics (10%)
• Run SEO keyword analysis to ensure that content is optimized for search.
• Analyze Omniture and available performance information to determine the impact of created content.
• Plan A/B multivariate testing to understand how different variable impact content performance.

Minimum Qualifications

Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.

Education: Bachelor’s degree in English, Journalism.

Experience: 5+ years of progressively responsible and directly related work experience.

Knowledge, Skills, and Abilities
• A seasoned, experienced professional with a full understanding of health care content creation.Resolves a wide range of issues in creative ways.
• Ability to work on problems of diverse scope where analysis of data requires evaluation of
• Solid understanding of how to structure and optimize content for the web
• Exceptional attention to editorial detail
• Able to express complex, abstract ideas in a straightforward, accessible way for patients
• Ability to manage multiple content projects on short deadlines
• Proven ability to build consensus and work effectively within a cross-departmental team
• Strong interpersonal skills, able to motivate and drive collaboration with other departments and stakeholders without direct authority over those groups
• Search Engine Optimization keyword research experience.
• Understanding of content management systems such as Adobe CQ
• Experience developing content for medical topics ideal

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