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Digital Content Manager

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Description:

The Digital Content Manager will be the point-person of a company's external website content. This person would be a hybrid writer and content strategist who would enforce web content governance.  They would be familiar with all of the company's content via their external, customer facing website and would look for opportunities to align and streamline content and strategy. This person should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Responsibilities:

  • Develop content strategy aligned with short-term and long-term marketing targets
  • Collaborate with internal stakeholders to plan and develop site content, style and layout
  • Create and publish engaging content
  • Edit, proofread and improve SMEs posts
  • Liaise with content writers to ensure brand consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Ensure compliance with law (e.g. copyright and data protection)
  • Stay up-to-date with developments and generate new ideas to draw customer attention

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