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Digital Content Manager

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Digital Content Manager $80,000 - $100,000

If you have around 4 -7 years experience in Content Marketing and are looking to make the next up in your career and move into a Management role that has more focused on strategy then you will be joining a company that is growing quickly and ready to go on that journey with you.

Based in Keysborough the business are well established in the home furnishing and interior space and have grown their instore capabilities by over 200% in the last 5 years. They are now looking to take the next step with a revamp of their Marketing function to allow their customers to have more exposure to their brand online and also to increase online sales.

As the Digital Content Manager you will report to the National Marketing Manager and will be tasked with bringing creative concepts to life on the businesses social channels, website, EDMs and blog through effective story telling. The purpose of the role will be to grow the following and engagement of the online community.

Key responsibilities

You will be responsible for developing and maintaining the content calendar, planning, creation, copywriting, eDM schedules and publishing social posts across Instagram, Facebook, Pinterest, You Tube, ES blog for all brand campaigns, product launches, and day to day content plan.

To act as the brand custodian and storyteller for the organisation taking the lead on producing, writing and developing the content calendar across all digital channels.

One of the key areas for the role is the social media strategy. You will manage the implementation and optimisation of paid campaigns across social media platforms. This role has editorial control over social media content ensuring brand guidelines are adhered to.

While the core of this position is to build the content strategy, create and optimise the content itself, stakeholder management and liaising cross-functionally will be central too, such as advising category managers on how to improve the content driven marketing strategy for their products.

To implement and reinforce content and social media best practices within the business.

You will measure and report on performance of all digital marketing campaigns, and assess against KPIs. You will do this using Google Analytics etc.


Some desirables for the role...

An interest in the home furnishing space

A creative thinker with a focus on the customer, you are experienced in using analytics, reporting and SEO principles when creating digital content that will significantly increase ROI.

You know how to make the most out of content driven campaigns across a range of Social Media platforms. You are known for your consultative and collaborative style along with your ability to fuse social media strategy and digital marketing expertise to create campaigns that grow new audiences. You can also bring the following to the role:

5+ years’ experience in online marketing, social media publishing/management and paid social campaigns;

Strong understanding of content marketing and different digital mediums;

Creative background with experience in developing original ideas into original content for digital audiences;

Excellent creative copy writing skills

Experience in planning and buying within digital, using Facebook Power Editor and You Tube and Pinterest marketing platforms;

Experience in using Google Analytics, Salesforce, Mail Chimp, Magento

Experience in web publishing including using Photoshop and HTML is desirable

Solid understanding of working alongside a category team

Degree in Journalism, Marketing or relevant field


For more information please contact Cameron on 038644 7707

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