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Digital Content Coordinator

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The Rewards Digital Content Coordinator is responsible for managing the process to maintain program and eMarketing content in owned digital channel. In addition, the position will support execution of social amplification campaigns and help manage and document Digital Testing & Optimization efforts. The Coordinator will interact with internal stakeholders such as Rewards Member Experience, client's Creative Agency, client's Digital, eBusiness Systems/IT, Continents, Marketing Communications, Brand Marketing, Buzz Marketing, Field Support, Rewards Customer Support, and other areas as appropriate.


• Manage digital content maintenance process for Client's Rewards – submit requests to Digital & IT, follow-up, provide approvals, etc.

• Manage updates for personalized content driven by business rules; gain understanding of the Endeca and WEM personalization capabilities.

• Acquire general understanding of client’s Content Management System.

• Manage global eMarketing process, including maintenance of planning calendars, requests for creative assets, updates to work plans.

• Maintain the client's Rewards eMarketing editorial calendar and manage design resources to develop assets as needed.

• Execute initial setup, ongoing maintenance and reporting for social marketing amplification campaigns.

• Help manage ongoing Digital Testing & Optimization efforts, including completion of test plans and updating of tracking documents.

• Support for larger Loyalty or Digital Marketing initiatives as they arise (e.g. Streamlined Enrollment).

• Perform quarterly competitive assessment of loyalty programs in the digital space.

• Serve as Rewards point-of-contact for member related issues that come up through HGA Technical Support, Tealeaf, regional eCommerce resources, etc.


• Bachelor’s degree required, Marketing, Communications or other related field preferred.

• Minimum 2 years digital marketing experience and/or web publishing preferred.

• Experience in loyalty programs and/or customer relationship management preferred.

• Excellent project management and organizational skills.

• Comfortable in a deadline-driven environment, often with changing business needs/priorities.

• Excellent verbal and written communication skills, interpersonal and teamwork skills.

• Knows when to escalate issues or challenges.

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