These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Content Communications Coordinator

0 people like this description

The Digital Content Communications Coordinator serves a key role to deliver all approved electronic communications and web postings to the company's websites, Intranet and social media pages. This individual would collaborate with marketing team to accomplish the following:
• Design and post approved content and graphics to company websites
• Develop company Intranet site and be responsible for content development and posting
• Write and edit social media posts, tweets, images, blog entries, etc.
• Build and maintain the company’s content distribution network by way of social media channels.
• Monitor Company Social Media channels (Twitter, Facebook, LinkedIn and YouTube); edit content when necessary and post new content when approved
• Back-up maintenance, layout, design, approvals and posting of web content.
• Periodic content management, layout and design for various BU and functional intranet sites.
• Act as account manager within the organization managing internal and external relationships to procure all elements of social media and online marketing initiatives.
• Optimize tags on the company’s social media sites and search engines through copywriting, creative and keyword optimization and buzz pocket mining.
• Monitor the brand as it relates to uncontrolled social media posts from internal and external parties.
• Serve as real time mediator within the online conversations that surround content and brand, and answer comments as well as understanding when to not answer comments and/or escalate to proper internal team member when necessary.
• Identify threats and opportunities in user generated content surrounding the company’s brand, report to appropriate parties.
• Analyze initiatives and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns. Provide analytics reports as requested.
• Maintain an accounting and provide consistency for company accounts on social media sites. Ensure consistency in branding, update frequency, and permissions on these sites.
• Measure the success and impact of social media activities; and report results to management. Analyze and provide advice in experimenting with new and alternative ways to leverage social media activities.

Requirements
• Bachelor’s degree in marketing, advertising, communications or related field.
• 2+ years marketing, web and social media experience.
• A broad understanding of the energy industry is required. A sound knowledge of the service industry is a plus.
• Must have an active personal and/or professional (self or client) LinkedIn profile, Twitter account, Facebook page.
• Experience creating and publishing web-based content.
• Proven expertise and experience in web-based graphic design.
• Absolutely detail oriented.
• Experience monitoring and reporting web-site analytics
• Excellent writing and communications skills
• Demonstrated creativity and documented immersion in social media using short concise language.
• Discretion to identify threats and opportunities in user generated content.
• Knowledge of search engine optimization (SEO) including basic keyword research.
• Comfortable teaching and evangelizing social media to others.
• Know HTML
• Must have professional manner and be able to interact at all levels of the company
• Detail oriented and adaptable and flexible to changing conditions.

Software
Microsoft Word, Excel, PowerPoint, Adobe Illustrator, PhotoShop, SharePoint
This position operates in a standard office environment. Ability to lift, carry, interact with others, lend a hand, help out when needed, etc. is required.
This position reports to the Marketing Manager.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs