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Digital Content & Paid Social Community Manager

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We strongly believe that the modern learner and the successful teacher have access to the greatest technology both in the classroom and at home. Technology and tools that are designed to improve learning outcomes, to provide access to the most effective means of learning and teaching, and tools that protect the privacy and security of our students. Moreover, as technology is helping transform the classroom and helping youth become leaders in the working world, we strongly believe that developing computer skills that are relevant and connected to real employment and entrepreneurship are the foundation to real innovation in the classroom. The ability for students to work online and offline, the ability to use touchscreens to write and absorb information, the ability to take notes and shape a student’s own learning environment are some of the foundations to teaching and learning outcomes that we take so seriously.

This exciting new role of Digital Content and Paid Social Community Manager – in Education will join the Canadian Digital Marketing team as a key member of centralized group which manages the digital & social channels on behalf of our brand’s Business Groups (BGs), including Windows, Surface, and Office.

As our program and digital audience continues to grow and evolve, the Digital Content and Paid Social Community Manager – Microsoft in Education will serve as the voice of our brand to Educators, Administrators, IT Professionals, and Parents in online social networks & social media, and will be responsible for strengthening our relationships online.

• Owning Social Media editorial calendar (planning, ideation, execution & reporting at both national & local levels)
• Creating and curating customer-centric digital content across a variety of formats (blogs, infographics, images, videos)
• Managing paid campaigns across social media platforms to execute against organization objectives.
• Listening, posting & responding on behalf of the Microsoft in Education properties in Canada to our customers / followers through a variety of social media channels (eg. Twitter, Facebook, LinkedIn, blogs)
• Playing a leadership role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
• Integrating with corporate citizenship teams on campaigns, content and events.
• Owning Audience Access process for groups looking to communicate with our Social Audiences (eg. product / audience marketers, MarCom, Sales, customer service & CorpCom)
• Creating the digital/social extension of in-person events
• Ongoing social listening & influencer outreach processes (eg. identify & engage beyond our assets)
• Tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation)
• Using Social Technology tools (eg. Sprinklr, Simply Measured)
• Collaborating with agency partners to plan, ideate & execute activities
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team
• Staying abreast of digital/social trends
• Governance & Escalation process for Canadian Education audiences

Deliverables and KPIs:
• Grow engagement of our “Owned” digital audiences (Interactions & Earned Media Value)
• Grow the size of our “Owned” digital audiences (Fans / Followers / Opt-ins / Influencers)
• Increase value of digital audience to brand (Awareness, CPE, Increased product purchase)
• Deliver paid social campaigns that meet business objectives, deliver efficiency in spend, and drive innovation.

Relevant Skills and experiences:
• 3-5 years’ experience in social media and/or digital communications and engagement, preferably in the Education space
• Demonstrated superior writing and content creation skills. Understanding of content formats across all social platforms.
• Strong analytical skills – leveraging past results, industry insights and business objectives to build meaningful campaigns
• Experience in managing paid social media campaigns end-to-end, including tactic identification, campaign launch, optimization and reporting.
• Nose for news – using social listening tools to strategically create locally relevant, brand relevant ”right time” engagements
• Keen understanding of and passion for using social platforms for customer outreach and support.
• Understanding of the B2B customer journey/sales cycle.
• Community management rock star: ability to create engagement and discussion, connect networks and individuals, provide value to social media audiences.
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; high level of collaboration across multiple stakeholder groups
• Energetic self-starter, with bias for action and ability to adapt to a transforming business.
• Bachelor's Degree, preferably in English, Communications, Public Relations, Marketing, Journalism and/or relevant work experience

Preference will be given to candidates who:
• Background & knowledge in technology and the Microsoft product offering
• Multi-lingual
• Currently publish a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our primary audience (Educators, Administrators, IT Professionals, and Parents)
• Customer research experience
• Experience with relevant technology & reporting tools

• Flexible work hours (as some activities will require support outside traditional 9am-5pm)

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