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Digital Community Manager

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Responsibilities:
• All listening, posting & responding to our commercial customers / users / prospects through a variety of social media channels (eg. Twitter, LinkedIN, blogs…)
• Owning Social Media activity calendar for each of our commercial audiences (planning, ideation, execution & reporting at both national & local levels)
• Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
• Governance & Escalation process for Canadian commercial audience
• Tracking, reporting, analysis & insight generation for Social Media (eg. what’s working or not, ideas for innovation, where should we invest?)
• Social Technology tools on behalf of Canada
• Playing a leadership role in collaborating and coordinating activities with both Canadian and Global Social Marketing teams
• Collaborating with agency partners to plan, ideate & execute activities
• Servicing both English and French audiences
• Outreach program (eg. events, sponsorships, relationship building)
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team

Relevant Skills and experiences:
Core:
• Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / Google+ / YouTube / Pinterest)
• Has demonstrated high level of collaboration across multiple stakeholder groups
• Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive consumer relationships in social media
• Excellent oral and written communication skills
• Energetic self-starter, with bias for action and ability to adapt to changing priorities.
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results; is a clear communicator
• Experience with brand based marketing
• Commercial communication planning & execution
• Using consumer / customer research & insights in business planning
• Experience managing performance of agencies
• Bachelor's Degree, preferably in Communications/English, Public Relations, Marketing, Journalism and/or relevant work experience

Preference will be given to candidates who:
• Multilingual
• Currently publish a personal blog or other form of digital content on consistent basis
• Demonstrated connection with our primary audience
• Have direct consumer interaction experience (call center, sales, events, on-line or in person)
• Customer research experience
• Experience with relevant technology & reporting tools

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