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Digital Communications Writer/Manager

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A Rockland County utilities company is looking for a Digital Communications Writer and Manager to join their team on a temporary to hire basis! The role is located on-site in Pearl River, New York.

Primary Function:
Assists with the company’s overall digital communications strategy by helping to: identify social and digital media trends; develop social media campaigns that meet the company’s strategic vision and business objectives; generate effective and engaging content; and track public reach. Helps coordinate the company’s social media planning and strategy across various departments, and helps manage successful campaigns for customer-oriented programs and products. Creates copy and content for various digital channels that the company utilizes to communicate with its customers and employees.

Duties & Responsibilities:
1. Monitor postings and respond to customer inquiries and comments on the company’s social media accounts including Facebook and Twitter. If needed, obtain information or assistance from other departments to appropriately respond to customer postings.
2. Create and maintain content/copy for digital communication programs including Facebook, Twitter and YouTube, the company’s Intranet and Internet sites, mass e-mail distributions to customers and employees, digital employee communications displays (eBoards), the automated Voice Response Unit (VRU), and the outbound messaging system, among other emerging digital channels.
3. Evaluate trends and report on metrics concerning activity on company’s social media accounts.
4. Research and propose recommendations on existing and emerging communications channels to help keep us up-to-date, relevant and accessible to our customers.
5. Develop skills for and serve as back-up webmaster for the company’s website and intranet site.
6. Coordinate scheduling and production of company bill inserts.
7. Perform proofreading of company publications.
8. Perform other related assignments as required by manager.

Specific Requirements of the Job:
(i.e., education, licensing, certification, registration)

1. A bachelor’s degree in communications, marketing or related field is required. 1-3 years of copywriting, marketing or related work experience with social networking experience is preferred.

2. Must have strong computer skills with proficiency in Microsoft Word, Excel, and PowerPoint. Proficiency in Adobe Photoshop is a plus.

3. Must be proficient in social media platforms, including Facebook, Twitter, and YouTube and be familiar with social media monitoring tools such as Radian6.

4. Must be able to understand and explain complex technical and policy matters.

5. Must possess excellent oral and written communication skills and have the ability to effectively interact with customers, support staff and various levels of management.

6. Must be well organized, detail oriented and flexible to handle multiple assignments and deadlines.

7. Must have strong analytical and interpersonal skills.

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