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Digital Communications Writer

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We’re seeking a dynamic Digital Communications Writer for one of our Orange County clients! This is a 6-month contract, working 40 hours/week, onsite at client’s location. This is an exciting engagement where you will be able to contribute your talent to a national brand experience. You are a strong communicator in both written and verbal arenas and can captivate an audience with your articulate, creative presentation. You’re in sync with cutting edge marketing technologies as well as the end user. In this role you will be responsible for the following:

• Leads efforts to gather and understand business and marketing requirements and goals in order to develop content and messaging strategy.
• Leads discussions with business partners and project teams to identify and document a thorough understanding of business content and marketing requirements.
• Recommends appropriate web content and online marketing strategies based on business goals and objectives.
• Keeps abreast of and analyzes company, industry and regulatory changes in order to determine applicability.
• Writes and edits web content that meets project goals and end user needs for complex efforts.
• Produces content and messaging strategy documents, such as copy decks, dynamic messaging and promotional banners.
• Ensures online content complies with corporate brand standards, web style guide, legal and compliance.
• Provides leadership on many of the creative team efforts to ensure copy and design meet the business goals/objectives and user needs.
• Leads the development of content style guides, content and messaging strategies, best practices and processes.
• Proactively evaluates and recommends enhancements of the content, web tools and style guides.
• Partners with other writers within team and other departments to leverage and share ideas and make recommendations that apply broadly across multiple channels.
• Researches trends to recommend a variety of user experience and content design principles, best practices and procedures.
• Reviews analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies.

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