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Digital Communications Specialist

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Summary of Responsibilities:

The Digital Content Specialist will help to coordinate and administer the digital tools that help our F500 Financial clients’ financial advisors build and succeed with their online presence, including social media and online advisor locator. In this role, the Digital Content Specialist will work directly with advisors and other staff to build and manage their online presence and their social media presence.

The Specialist will work with internal partners to develop social media and other online content that can be used in marketing efforts, which includes working on sales campaigns and online training.

The Specialist will also support the other activities of the Digital Platform team, including updating the internal website and coordinating certain communication events, such as webcasts.

Principal Responsibilities:

 Virtually assists advisors and associates in setting up and managing their online presence, including social media business pages

 Coordinates development of content to support advisors’ online presence and social selling needs, in social media, websites, etc.

 Updates content on the internal website

 Assists in the development of content for online communication and marketing events, such as podcasts

 Coordinates certain communication events such as webcasts

 Ensures accurate advisor and office information for the online advisor locator

 Analyzes measurements for engagement and usage trends; recommends design and/or system modifications to achieve goals

Knowledge/Skills/Competencies Required:

 2+ years’ experience with business use of social media and/or website Content Management System

 Knowledge of best practices for content in web and social media; and presentation of video and graphics and other visual elements

 Strong interpersonal communication skills to assist field on phone and/or webex

 College graduate with a degree in arts, communications, or other similar

 Technical skill proficiencies preferred: HTML/HTML5, Adobe PhotoShop, Excel

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