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Digital Communications Manager

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Digital Communications Manager

Client: Environmental trading council

Location: London (EC1)

Reporting to: Global Communications Director

Responsible for: Web Content Manager and Social Media Manager

Salary: £36,000 - £42,000 pro rata, dependent upon experience.

Working hours: 35 hours a week, usually 9.00am to 5.00pm.
The company supports flexible working, so the pattern of hours may vary according to operational and personal needs.
Evening or weekend work may be required occasionally.
The post holder may also be asked to undertake some international travel and overnight stays.
No overtime is payable, however under certain circumstances Time Off In Lieu is granted.

Contract: This is a fixed term contract of 6 months. The period of notice is one month in notice in writing on each side.
There is potential for transition to a permanent position or an extension of the freelance contract after 6 months.

Holiday: 25 days per annum, plus statutory holidays.

JOB SUMMARY

The Digital Communications Manager has the exciting and challenging role of leading the council's digital strategy development and delivery to build a successful global online presence for the council, ensuring that across their stakeholder groups they deliver authoritative, trusted and shareable information. Based in the Corporate Communications department, the Digital Communications Manager reports to the Global Communications Director and leads the online team in using digital channels to successfully engage stakeholders and deliver the council's mission. The role entails close cooperation with communications staff based in regional teams around the world, staff across the organisation, and partners.

Utilising their digital marketing and communications skills, the post holder contributes to a diverse range of activities to promote the council's mission. This includes:
• Developing and maintaining digital strategy
• Implementing the digital strategy for the Corporate Communications team
• Supporting the global communications team in implementing the digital strategy in their regions
• Managing the Corporate Communications online team, currently comprising two further posts - the web content manager and social media manager

The Digital Communications Manager ensures that digital activities meet audience needs, are delivered to a high standard, and represent the council accurately and persuasively.
Expertise may also be sought to help strengthen the council's intranet.

This position offers potential for growth within the organisation. There is no administrative support available and the post holder should expect to be self-servicing.


PERSON SPECIFICATION

SKILLS

Essential:

Ability to develop and implement a global digital strategy
Team management skills to lead an online team with both direct reports and a virtual team
Interpersonal, communication and coordination skills to develop an effective online presence for the MSC through a global, cross-departmental team
Project management and organisational skills: the ability to manage long-term projects alongside short-term, urgent tasks and meet tight deadlines
Proficient knowledge of standard web tools including CMS, web analytics, photoshop, social media tools, and basic HTML, and a willingness to keep up to date with external best practice and technological developments Ability to advise on activities across digital marketing including website management, social media management, content marketing, email marketing, PPC, SEO, web analytics, online PR, mobile apps

Desirable:

Professional membership and/or qualification in digital marketing or other relevant area
Knowledge of environmental, sustainable development issues

EXPERIENCE

Essential:
Previous experience in a similar role
Experience in delivering public-facing websites and other digital assets
Experience of managing both in person and virtual digital teams
Experience in planning and managing a budget
Experience developing engaging content in a range of formats, including text, images, audio and video
Experience of contracting external suppliers and managing their work
Experience using measurement and analytics tool to analyse the performance of digital activities and inform planning
Experience developing and implementing guidance, systems and structures to support a global team
Experience of project management in a web-based environment

Desirable:
Experience of working in an global context
Experience in the application of a project management methodology such as AGILE or PRINCE2

PERSONAL CHARACTERISTICS

Desire to keep up to date with digital trends; strong understanding of the digital landscape and ability to scope future opportunities
Self-motivated
Excellent communicator
Creative thinker and problem solver
Visionary team leader
Commitment to the MSC’s mission and values
Commitment to the MSC’s policies on equal opportunities, environmental practices, and health and safety policies

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