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Digital Commerce Coordinator

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The Coordinator is responsible for executing elements of the Marketing and Merchandising of the site. Marketing responsibilities include executing campaigns through various channels including social media, CRM and SEM. In addition the Coordinator will support the Merchandising efforts including building and maintaining a promotional calendar, collaborating with other teams to develop consumer offers and sourcing assets and metadata for new promotions. There will also be ad hoc projects to support individual campaign needs or other Marketing projects. The ideal candidate will be a fast learner, flexible and able to quickly shift priorities, as required, as well as have an interest in e-commerce and digital distribution.

JOB RESPONSIBILITIES

1. Support launch and day-to-day operations of Digital store as a marketing liaison with cross-functional teams:
- Marketing Plan execution and support including managing/monitoring the Facebook page
- Coordinate closely with the Social Enterprise team to maintain an optimal promotions calendar
- Develop, traffic and organize site FAQs
- Run point on unresolved customer care inquiries needing marketing support
- Maintain merchandising calendar and coordinate with the e-commerce merchandising team to ensure the site is current and functional
- Manage active title list to ensure selection is optimized
- Develop and distribute weekly meeting notes to digital store core team
- Assist with ad-hoc reporting and analysis
- Assist in development of digital store CRM messaging strategy
- Execute email campaigns and collaborate with CRM team to schedule and analyze campaign performance
- Execute engagement and conversion testing strategies via social and other marketing platforms (i.e. creative, offer, target segmentation)

2. Execute development and tracking of social and CRM campaigns
- Assist with securing assets, trafficking approvals and uploading for launches
- Develop campaign reporting and maintain tracking from campaign kick-off through post-campaign wrap reports
- Participate in brainstorm sessions to support upcoming campaigns
- Administrative support for Marketing department, as needed

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