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Digital Channel Programme Delivery Manager

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Our Client: a global management consulting, technology services and outsourcing company, with approximately 266,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies. Collaborates with clients to help them become high-performance businesses and governments.

Digital Channel Program Delivery Manager (20-40 Hrs/week)



Responsibilities:
o Digital Marketing program strategy, planning, management and performance analysis for the Finance & Risk Business Service within the Financial Services Industry.
o Social Media strategy & program delivery
o Finance & Risk pages on our Client’s website
o Finance & Risk blog delivery management
o Digital marketing enablement for the Finance & Risk marketing team
o Digital agency management
o Digital program analytics and roll-up reporting/presentations to measure effectiveness


Skills:
o 5-10 years BtoB digital marketing experience, including campaign management
o Social media strategy & program execution for BtoB
o Program management and the ability to work on multiple programs at a time
o Ability to work with multiple program owners and stakeholders
o Effective stakeholder management
o Program analytics, including analysis for optimization and presentation to stakeholders
o CRM
o PPC (Pay Per Click)/SEO (Search Engine Optimization) , Keyword research and industry-wide optimization tactics (match types, keyword/ad copy development, etc) and KPIs/success metrics (CTRs, CPCs, CVRs, quality scores, etc)


Tools Experience:
o Analytics (Omniture a plus)
o General business programs: Word, Excel and PPT. (MS Project and Visio a plus)
o Microsoft Sharepoint
o CRM tools (Salesforce.com a plus)
o Search Tools (Google Adwords, Keyword Objects (KO)/Acronym a plus)

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