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Digital Channel Manager - (£50k - £60)k

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The Digital channel manager sits within the trade planning function of our Grocery Home Shopping team. You will work alongside our colleagues in Digital Marketing and the IT development team, to develop, trial and implement new digital technologies for our Grocery Home Shopping business.

You will improve the efficiency of our online trade driving and customer acquisition, through delivering more targeted, relevant and personalised communications. You will adopt a data-based approach to decision making, helping us to identify and target loyal customers, and develop our understanding of digital marketing attribution. This role will also require you to manage ‘business as usual’ trade driving campaigns across our online and digital channels. You will be responsible for partnering with multiple business areas, working together to deliver a consistent and effective trade plan.

Key Relationships

I work for the Senior Trade Planning Manager, as part of the Grocery Home Shopping team.

Key stakeholders

• Customer Insight
• UK Marketing
• Group Digital Marketing
• GHS Operations and Web Trading
• Web Development
• IT

Key Responsibilities
• Develop our ecommerce capabilities as part of a growing multichannel business, maximizing the return on our investments in customer acquisition and loyalty-building, using our online and digital channels.
• Work with our Insight and Dunnhumby teams, to develop sophisticated customer targeting, attribution modeling and ROI models for Grocery Home Shopping.
• Manage the execution of trade driving campaigns through digital marketing channels (Paid Search, Affiliates, Display Advertising, email and eCoupons)
• Ensure our communication to customers is relevant, targeted, personalised and joined up across all of our online properties

• Driving online sales for grocery home shopping - growing this important business area
• Grows our online market share nationally, regionally and locally
• Ensuring we maximise the effectiveness and return on our marketing investments online
• Increases awareness of online marketing and trading across the wider business
• Delivers a fantastic shopping experience for online customers

Personal Profile:

How my role contributes:

Competencies/ Skills
• Analysis and decision making– able to turn data in to insight
• Strong understanding of Digital marketing channels (PPC, Emails, Affiliates, Display)a
• Understanding of emerging digital technologies and trends (e.g. re-targeting)
• Customer focused
• Excellent written communication and presentation skills and ability to influence and communicate at all levels
• Technical understanding of digital marketing technology, and familiarity working on complex IT solutions and projects
• Strong personal drive and willingness to get things done
• Working well in a team and influencing and gaining commitment from others.
• Experience of working in new channels and fast moving environments

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