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Digital Category Manager

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Our client is embarking on a bold digital agenda aimed at transforming health care and pharmacy leveraging new/emerging information digital technologies and channels. They see digital technologies as a key tool to helping people on their path to better health and empowering the consumer to navigate the world of pharmacy care and manage their chronic conditions. The company is committed to a transformational digital investment profile to create unmatched consumer experiences, both online and in our stores. Digital technology will enable them to augment the pharmacist interaction to ensure that consumers benefit from the client's  medication expertise and have the best chance of living a healthier life. In support of their strategic agenda,  we are looking for great people to complement the strong team they have in place.  This is a great opportunity for anyone excited to be on the ground floor of some serious digital innovation aimed at driving business growth and also changing the face of health care in this country. 
 

The Assistant ECommerce Category Manager will support the ECommerce Category Manager and be responsible for delivering on the merchandising objectives as they related to our clients digital strategy and plan. You will be responsible for assisting the Ecommerce Category manager in your assigned specific strategic merchandise categories. You and the Ecommerce Category Manager will have full scope of responsibility for attaining budgeted sales, gross margin, and building market share within the category. This will include full P&L responsibility for attaining budgeted Sales, Contribution Margin, and Gross Margin Return on Inventory Investment. You will assist in the development of annual category business plans for 1,3 and 5 years out as well as category strategic plans for weekly, seasonal and annual merchandising programs and maintain competitive analysis, including competitive store and site visits. You will also assist in the development of strong joint business
plans with suppliers and the front store merchandising teams, to achieve targets and proactively build plans to close gaps as needed. As the Assistant Ecommerce Category Manager you will operate within the Digital Category Management and Merchandising team. You will collaborate closely with a large cross functional team to achieve the strategic category merchandising objectives. This team includes individuals from site merchandising planning and optimization, site merchandising operations, 3rd party program management, digital merchandising analytics, as well as pricing and marketing. In this role you will be responsible for assisting the Ecommerce Category Manager in searching out new, competitive opportunities  within your assigned categories and driving the business to ensure an industry leading ecommerce position for our client.


Specific responsibilities include but are not limited to:

  •  Assist in the development of annual category business plans for 1,3 and 5 years out
  • Assist in the development of category strategic plans for weekly, seasonal and annual merchandising programs and maintain competitive analysis, including competitive site visits.
  •  Contribute directly to sales and margin goals in assigned categories
  •  Collaborate with internal / external team’s retail merchandising, store brands, marketing, operations, vendors & media partners on assigned projects:
  •  Attending meetings as an acting lead on the Digital Ecommerce Merchandising team
  •  Analyze relevant data and incorporate findings and recommendations into Category Plans for merchandising programs that reflect deep personal knowledge of our businesses, customers and clients:
  •  Analytics & reporting (provide internal / external updates to partners):
  •  Manage / track vendor traffic goals utilizing Adobe Analytics Platform
  •  Provide updates to key stakeholders
  •  Manage / track category playbook performance utilizing Adobe Analytics Platform
  •  Provide updates to key stakeholders

 Digital Category Playbooks, manage and lead the initiative in partnership with internal / external stakeholders:

  •  Playbook kick-off
  •  Digital 101 presentation
  •  Site optimization workshops
  •  Traffic driving plans
  •  Reporting / Analytics

 Site Optimization, manage and lead the strategy & execution of assigned categories in partnership with site experience team & internal / external stakeholders:

  •  Browse path optimization
  •  Category Taxonomy management / updates
  •  Refinements & Attributes management / sku tagging
  •  Product page management / optimization
  •  Descriptions do they meet the SEO guidelines
  •  Is the short description complete and SEO optimized
  •  Images is the hero image the best image, are the images up to date, can have up to 5
  •  Are all mandatory fields filled out
  •  Do products have reviews; how many / how old
  •  Is there SB equivalents on all NB’s
  •  Are there product carousels example other related products
  •  Price policy; review all SKUs and identify ones that are not part of MAP and immediately push display sitewide 

**The Category Management Analysts have to keep suppliers in mind BUT ALSO the customers’ experience

The  CMA will be vendor facing and Merchant facing, so they have to be able to hold their own..strong communication

 

 

 

 

 

MAIN RESPONSIBILITIES BROKEN DOWN:

  • Assist in annual and weekly Category Business Planning (strategy, promotions, forecasting)
  • Perform category analysis (assortment, trends, competitive assessment)
  • Collaborate with internal and external teams (CMs, Store Brands, etc.) on assigned projects
  • Support and analyze Vendor traffic programs (+40 vendors, +20M visits annually)

 

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