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Digital Campaign Producer (Property)

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A really great opportunity has arisen with a leading property developer who are driven by a passion to deliver places that set new standards in lifestyle offerings. They care about the longevity of their projects and aim to enrich and inspire those who live in and around our communities. They have established a strong presence over the past 15 years, ensuring a continual pipeline of projects flow through our development lifecycle. With a $1 billion pipeline and some major Melbourne landmark developments including Moonee Ponds, Cremorne, Ivanhoe and the Nylex building up and coming, this is a fantastic opportunity to be part of a company with proven excellence, diverse collaboration, upmost integrity, innovative exploration and authentic passion.

 

Digital Campaign Producer

This resource will focus on all digital lead generation activity and work closely together with Vizuem/Listing providers as well as coordinating studio when it comes to asset creation for those campaigns.

 

Key Responsibilities

Campaign management for all digital media activity (PPC, Listings, eDMs) and optimisation of digital advertisement campaigns.

Coordination of asset creation and optimisation of all assets including landing pages to maximise lead numbers

Supporting the digital team in planning media campaigns, reviewing and optimising media plans

Working with internal stakeholders and external media buying agency to drive the best possible ad campaign results

Monitoring campaign results, create reports and analyse results to inform future media spend

Implementing activities, tools, Google Analytics, Google Tag Manager etc. This also includes the set up and implementation of PPC campaigns like AdWords and Facebook

Sending out eDMs and support any eDM activity where required

Support any new initiatives pertaining to our digital transformation project

Assist with any testing and CRM related topics (e.g. enquiries, form integration etc)

 

To be considered for the role, you must meet the following requirements:

Be available a relatively short notice (1-2 weeks ideal)

You will have a technical understanding and capability in the subject of digital tracking and tag management

A good working knowledge of digital marketing principles, digital media industry and test & learn optimisation principles

Excellent communication skills, both written and oral.

Strong analytical and problem solving skills.

Experience in measuring and analysing online marketing campaigns including organic and paid search, email, affiliate, display and social.

Good attention to detail.

Experience working with Google Analytics, Google Tag Manager and PPC Campaigns essential

 

 

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