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Digital Campaign Manager (Facebook/Instagram)

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Responsibilities:

  • Ideate, plan, launch, measure and optimize Paid Social campaigns to meet and exceed objectives
  • Oversee the management of Paid Social activity and ensure delivery to a consistently high standard, cost effective and in line with business targets
  • Assume top level responsibility for Facebook and Instagram Ad Management with effective results right out the gate
  • Continuous optimization of bid strategies and A/B testing of creative, ad unit, and landing pages to maximize conversion rates
  • Report on campaigns results through Google Analytics, Omniture & other tools
  • Evaluate and test new search vendors, tools & platforms
  • Collaborate across channels to determine the most effective role of Paid Social campaigns
  • Enforce quality assurance checklists and adherence to brand guidelines (legal, privacy, content, etc.)
  • Develop and maintain strong relationships with clients and partners
  • Additional data analysis and reporting that will blend results for an overall campaign analysis including paid search results, paid PPC, and SEO efforts.
  • Stay current with industry trends and best practices. Provide thought leadership and perspective for adoption where appropriate

Requirements:
 

  • BA/BS degree required
  • 2-6 years of experience managing campaigns on Facebook, Instagram, YouTube with a strong grasp of optimization practices, and retargeting.
  • Command of reporting through platforms including Google Analytics, Facebook Power Editor, Sprinklr, Oracle Social, etc.
  • Strong strategic thinking skills and the ability to make data-driven recommendations that help reach business goals
  • Understanding of how other Digital Media Channels (Paid Social, Display, SEM, etc.) contribute to overall campaign success
  • Previous experience in marketing for creative agencies is a plus

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