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Digital CRM Manager

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I am working with a big retail brand based in Chatswood who job available for a CRM Manager.

As a CRM Manager you will be charged with the delivery, optimisation, execution and post analysis of campaigns.

Are you a strategic and forward thinker? Do you have a commercial mindset? Are you highly responsive and Agile?

You will work in a small team, in a fast paced environment, working closely with stakeholders to work on strategic and tactical campaigns. You will need to advise on appropriate channels, targeting, cadence, testing and measuring.

What will I be responsible for?
• Define campaign objectives and translate these into CRM requirements, including channel selection and audience targeting
• Identify opportunities within audience segments
• Plan and drive customer journeys
• Monitor and optimise triggered communications, including multivariate testing
• Drive consumer engagement and personalisation of their journey
• Report and track ROI
• Provide thought leadership
• 1 direct report

What do I need?
• To be an agile worker with high degree of accuracy and work under pressure
• 6 or more years in a similar role
• 3 years people and performance management
• Experience developing, designing and executing marketing strategy
• Ability to map processes and customer journey
• Experience of enterprise digital campaigns systems (Responsys preferred)
• Demonstrable understanding of social, display, email, mobile and ecommerce in B2C marketing
• Experience using digital campaign systems (Unica, Salesforce, Responsys etc)
• Experience of B2C campaigns in social, display, email, mobile and ecommerce
• Understanding of data driven marketing, personalisation, dynamic content, cross channel marketing and consumer journey mapping
• Tertiary qualification

What’s next?
Interested? Got the above skillset? Australian Citizen or Permanent Resident? Then apply!

Send for more information or forward your CV to benglish@firebrandtalent.com

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