These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Brand Manager

0 people like this description

I’m exclusively hiring a Digital Brand Manager for a globally recognised fashion brand

ROLE PURPOSE

The Digital Brand Manager is responsible for executing our clients’ digital marketing strategy in Australia/New Zealand.

KEY RESPONSIBILITIES

- Developing and executing national campaigns across their owned digital channels
- Managing the master digital calendar - ensuring consistency and integration of global and national campaigns
- Managing the Australia/New Zealand digital production schedule – working with the Digital Graphic Designer/Producer and wider digital team to ensure production timelines are met
- Working closely with the digital media agency to prepare digital brand media campaigns that support the marketing calendar
- Providing oversight and guidance of local area digital marketing activities in conjunction with the Assistant Digital Brand Manager
- Working closely with the Digital Graphic Designer/Producer to ensure all assets developed are in alignment with their brand guidelines
- Managing performance marketing channels – SEO, SEM and Programmatic Display in conjunction with the media agency to support eCommerce commercial objectives
- Managing all online reporting and campaign tracking while ensuring all digital marketing activity supports both brand and eCommerce metrics ensuring maximum ROI
- Developing and executing acquisition and retention campaigns




REQUIRED KNOWLEDGE AND EXPERIENCE

- 3+ years experience in a digital marketing role
- Advanced knowledge and experience with content management and email marketing systems
- Experience in briefing in house design teams and creative agencies
- Experience with SEM, PPC, and SEO
- Experience with statistical tools such as Google Analytics, IBM Web Analytics, Adobe Marketing Cloud
- Experience with loyalty marketing programs
- Experience with onsite optimisation, information architecture and usability
- Experience working within a multinational matrix organisation preferable
- Experience in fashion, luxury or lifestyle brands preferable
- Intermediate to advanced proficiency in MS Office
- Diploma or degree in marketing, business or similar field and/or equivalent professional experience

Please contact me for a confidential discussion.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs