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Digital Associate Marketing Manager

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Title: Associate Digital Marketing Manager - Email Campaign, Customer Loyalty and Promotions
Location: Seattle
Duration: approx 6 months
Description:

We are looking for a Associate Digital Marketing Manager for a Fortune 500 consumer goods company in Seattle, WA.
This person will be in charge of coordinating the development and launch of promotional, targeted and customer lifecycle email campaigns. Utilizing cross-functional project leadership skills and digital acumen, this role will ensure that projects remain on schedule, on brand and well executed.

MUST HAVES:
- 3-5 years of experience in digital marketing
- experience in creative development and implementation of email marketing campaigns
- general project coordination/management
- campaign execution and management
- running analytics and measuring effectiveness of program
- strong understanding of web/digital

NICE TO HAVES:
- external creative agency/vendor management exp
- involvement in any customer loyalty or rewards program

Summary of Key Responsibilities
Lead all creative development and implementation of email marketing campaigns in partnership with other planning, creative and external agency/vendor teams
Coordinate campaign briefings and reviews, organize and provide feedback, and oversee revisions and approvals with both internal and agency/vendor teams
Main focus on 1:1 Marketing that involves deep segmentation strategies to deliver relevant and compelling targeted offers and content for Company Rewards members.
Communicate campaign activities and schedules with other business units and departments to ensure status and processes are clear and properly integrated into existing plans
Run daily/weekly cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success
Content sourcing and management in collaboration with digital planning, social media, design studio and brand loyalty teams
Quality control to ensure legal requirements and brand standards are met, and the defined user experience is correct
Build campaign descriptions and define potential issues to keep customer care team informed of communication goals and anticipated customer response.
Maintain library of campaigns and assets in partnership with agency/vendor teams
Support manager in setting goals and tracking effectiveness of campaigns in driving engagement, revenue, personalization and innovation
Establish and maintain processes to ensure effective and timely development and execution of campaigns within defined budgets.

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