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Digital Art Director

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Main duties and responsibilities: Digital Art Director to develop new visual design templates from the new wireframes that are currently being developed.

Skill and Role Summary:

Digital Art Direction / AD with UX design experience
Apply style/brand guides if necessary in the execution of existing concepts
Ensure quality and preparation of deliverable for handoff to interactive developers, printers, client, etc.
Create layouts applying design principles such as color, typography, photographic selection, organizing elements and usability
Provide rationale for design choices; assure design meets business objectives as stated in creative brief
Define outlines and storyboards for Flash (or equivalent software) animations (identifying the range of assets to be used, the story to be told, etc)
Develop creative ideas based on criteria in creative brief and/or direction from senior leadership, collaborating with team members and copywriters
Direct 1-2 designers to help develop sketches/storyboards to present to senior team; assist in rationale and strategy for ideas in final deck
Develop style of the presentation for existing concepts/directions; determine best format to execute ideas
Help define a brand’s visual language (color palette, logo, font, etc) across a range of media (may include print, online marketing, Web site, packaging, etc) with minimal oversight
Compare a brand’s visual language to other competitors, identifying trends, etc. Provide recommendations to the client/internal team based on findings

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