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Digital Analytics/Social Media Coordinator

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A global beauty company's professional hair care/color brand is looking to bring on a Digital Analytics/Social Media Coordinator on their Digital Marketing/eCommerce Team.

Accountabilities:
Support Digital team to achieve departmental goals including measuring and analyzing analytics across all digital channels (social, web, email, mobile, online advertising, etc.) and a variety of ad hoc/ development projects.

Ensure digital deadlines are being met on all projects as described in the goals. Celebrate digital successes with the team.
• Analytics for 7 pages (B2B & B2C) + Mobile app
• Report on performance metrics by working closely with the digital media agencies and self-serve reporting tools (Google Analytics, Exact Target and Native Social Analytics Platforms)
• Measures included in reports - 1 weekly report, 5 monthly reports and 2-3 adhoc reports/month
• Database management, PRO & Consumer, both for Salon Finder and Email
• Email (consumer and professional) - only analytics and strategy (not creative or execution)
• Social Media Planning and strategy
• Social Media execution for Twitter and Pinterest
- Facebook weekly posts
- Twitter weekly posts
- Instagram weekly posts
- Pinterest monthly posts
- YouTube monthly posts
- Mobile app
- Mobile web
- Leads

Support Digital Team in other functions
• Optimization and maintenance
o Make recommendations to improve user experience/usability and key performance metrics
o Ensure distributor finder is up to date with monthly data from sales team
o Virtual Classroom web updates
o Database management
o Email support for monthly newsletters
o Keep current on the latest industry trends and participate in brainstorming sessions
o Helping with site content updates (SEO optimization, new promotions, etc.)

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