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Digital Analytics Consultant

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Responsibilities include but are not limited to: 
¥ Aggregate data from various systems into a central data visualization tool (e.g., SAS database, Tableau, etc.) 
¥ Help identify strategic KPIs across programs and channels 
¥ Develop and implement necessary tracking mechanisms (E.g., tracking URLs, site tags, etc.) 
¥ Help establish internal and external benchmarks 
¥ Analyze data and create insights/recommendations across channels 
¥ Create and maintain monthly digital dashboard; support ad hoc reports as needed 
¥ Partner with corporate analytics teams to streamline reporting 
¥ Explore tools and capabilities for tracking “who’s on our site” 
¥ Create monthly performance report for thought leadership programs (includes analysis of promotion channels, content topics and overall site performance) 
¥ Assist in the development of monthly social selling report 
¥ Support SEO and Adwords reporting as needed 
¥ Build custom reports in Adobe Analytics as needed 
¥ Manage and sanitize marketing lists to ensure CAN-SPAM and CASL 
¥ Uploading marketing lists and insights reporting using marketing automation platform (Marketo) 
¥ Deliver campaign reporting to Marketing teams as assigned 
¥ Ensure content, digital and marketing teams have metrics and insights in a timely manner 
¥ Contribute to technology roadmap 
 

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