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Digital Analyst Specialist (with Adobe Site Catalyst)

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About This Role and Fun facts about our great Fortune 500 client:
• Started as an Express Mail company in 1850
• In addition to financial services, this company also is involved in travel & leisure, rewards, publishing, small business
• Named 62nd Best Company to work for (2008)

This awesome client is looking for someone to join the team as a contract/freelancer, onsite, 40 hours, in the NYC office for 6 months+. In this role as Contract Digital Analytics Specialist, you will assist in the analysis of App and Web traffic. Key responsibilities will be to build ad hoc and recurring reporting dashboards and deep-dive analysis that help define the strategy for enhancing customer experience.

The successful candidate will have expert knowledge with using Adobe Site Catalyst / Report Builder and a proven track record of translating raw data into key insights that support strategic development. They will have extensive knowledge of market trends and experience in understanding how to relate the bigger picture to what they pull from the data.

Responsibilities:
• Identify, develop and build strategic dashboards using Omniture Site Catalyst through Excel Report Builder that can be shared across leadership teams
• Respond to specific ad hoc analytics requests and provide reports that can be presented internally to a leadership level
• Catalogue all reference names of every page on App / Web, allowing users to pull analytics easier
• Tag pages and campaigns to enable greater insight into performance of marketing
• Research through external data to provide benchmarks and help define targets.
• Recommend enhancements to the customer journey as a result of analytical research

Qualifications:
• Expert in using Adobe Analytics Report Suite, Site Catalyst and Excel Report Builder
• Experience in DTM, Tagging and upstream analytics
• Bachelor’s Analytical degree with related work experience in data analysis.
• Advanced Excel knowledge
• Proficient in data visualization techniques
• Experience in developing Analysis from scratch, taking raw data and extracting relevant metrics to create a strategy
• Experience in presenting across all levels in an organization
• Use of other web analytics systems such as Google Analytics a strong plus

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