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Digital Analyst (No Advanced Math)

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Drives analysis of marketing campaigns and initiatives to identify tactics for optimizing marketing, marketing efficiency and marketing effectiveness. Supports senior team members in the execution of marketing strategy. Defines success metrics, makes assessments of marketing channels and operations and helps with marketing campaign optimization efforts. Leverages testing capabilities to ensure best performing solutions are identified. Provides reports and dashboards with recommendations.



  • Compile, integrate, and analyze data from multiple sources to identify trends, expose new opportunities, and answer ongoing business questions

  • Use KPIs, diagnostics, drivers, and trends to measure performance against business goals

  • Execute descriptive and diagnostic analyses to address business questions, issues, and opportunities

  • Lead A/B testing / multivariate testing efforts; analyze results using statistical methods to make recommendations to improve user experience and business results

  • Design basic data visualizations and build reports and dashboards using tools (e.g. web analytics tools, Excel, Tableau or TIBCO Spotfire) to monitor business performance

  • Communicate analytic findings and actionable recommendations to improve business performance

  • Gather business requirements for data collection to provide implementation guidelines to the technical team


Skills & Experience:

  • Bachelor’s degree required

  • 2-4 years experience in digital analytics or similar role

  • Strong understanding of digital marketing strategies and tactics and the tools required to measure them (e.g. organic search, paid media, email marketing, content marketing, social, etc…)

  • Proficient in Web analytics tools (e.g. Google Analytics, Adobe Analytics), Optimization tools (e.g. Optimizely, Maxymiser, SEMRush, SEOprofiler), Excel (e.g. VLOOKUP, pivot tables, advanced formulas), data visualization (e.g. Tableau, TIBCO Spotfire), Powerpoint

  • Strong interpersonal skills and ability to work cross-functionally with teams across the organization at all levels

  • Strong oral/written communication and presentation skills

  • Detail oriented with strong project management and time management skills

  • Intellectual curiosity to keep up with the changes in Digital Analytics

  • Working knowledge of HTML is a plus


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