Key takeaways of this role:
• ability to quickly navigate within Google Analytics
• passion for wanting to know the entire story to tie it back to data
• patience for working with team members who are not as educated on analytics (very new to many of our account team members)
• experience with social analytics would be a plus – we are currently pulling from Oracle platform
The digital analyst will work with internal teams and our clients to provide recommendations and determine the outcome to improve online marketing performance. This position requires consulting, marketing, and analytical skills. This person would be applying knowledge of online marketing to solve our clients’ business problems.
Major Tasks, Responsibilities and Key Accountabilities
Analyzing online marketing data to provide insight into the performance of clients’ website and online/interactive marketing programs.
Develop web measurement strategies and reporting of key business metrics.
Provide insights and develops recommendations based on measurement reporting and analysis.
Modifying and implementing web analytics packages
Maintain functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements.
Internal account team facing responsibilities representing all marketing analytics (web, online advertising, email, and emerging trends)
Work closely with respective team members from various disciplines (media, creative, account management, customer insight, emerging trends) within the agency and the client to optimize and coordinate campaign strategies
Other responsibilities as assigned
Nature and Scope
Reports to Director, Analytics
May require overnight travel up to 10%
Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics, or business equivalent preferred
Certification in web analytics tools such as SiteCatalyst, HBX, CoreMetrics, etc. desired
Years of Relevant Experience
2+ years of digital marketing experience primarily focused on strategic planning and analysis
Demonstrable knowledge of analytics platforms and other business intelligence tools
Competent in online/offline campaign measurement
Attitudinal and Social Media measurement tools (Marketing Evolution, Dynamic Logic, Insight Express, Neilsen BuzzMetrics, Radian6)
Web analytics tools (Omniture, WebTrends, HBX, Google Analytics)
Ad server experience (Atlas, DART)
Experimental test design (A/B split, multivariate testing)
Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value experience a plus
Database tools (MySQL, SQL Server, MS Access)
Understanding of database concepts including normalization, and data integrity
Visual presentation of data through Excel
Knowledge, Skills, Abilities & Competencies
Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
Excellent management and time prioritization skills
Excellent project management skills
PC proficiency in Microsoft Office Suite
Ability to manage large project with exceptional project management skills
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Key takeaways of this role: