These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Digital Analyst

0 people like this description

Top branding agency is San Diego is hiring a Digital Analyst! Details are below for review. This role is a top priority and will not be open for very long. If you are interested, please apply directly or contact me jwakefield@aquent.com


The Jist:
2-4 years of experience

The need for the role is vital in identifying trends, providing strategic planning and assisting in the educating our groups in the importance of accurate analysis.
This person must have a heavy understanding of web analytics. Ideally some type of certification would be great. This is going to be the only Web Analysis we have on staff. MUST BE THE GO TO PERSON for all things in this field.
This person will have to identify problems and come up with solid solutions based on their data findings.
Having great persecution skills is a MUST, as this person will have to communicate to all levels of management, resources and clients.

Digital Analyst:
· Accurately measure, collect, analyze and report on client related digital media, web and social media projects.
· Work with our digital producer and media team to appropriately tag, track and optimize paid media campaigns in real time.
· Analyze client’s online performance through conversion data and multi-channel attributions.
· Evaluate web campaigns across multiple attribution methods and assess cross-campaign interactions to optimize marketing mix.
· Develop strategic insights based on analysis of data patterns and make recommendations to clients based on these insights.
· Interpret data for presentation to a diverse and varying client base with a varying degree of complexity.
· Define key performance metrics for user behavior and marketing effectiveness (e.g., user growth, engagement, abandonment, campaign ROI, segmentation, e-commerce).
· Perform data validation and coordinate tagging and tracking parameter implementations for accurate internal data collection.
· Collaborate across departments to mentor and educate resources on digital analytics.
· Remain abreast of current trends and best practices within web analytic tools, techniques and our industry.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs