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Digital Analyst

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Digital Analyst

Location: Bethesda, MD, onsite only

Pay: DOE

Start: Immediate

Duration: Temporary

Benefits Offered: Vision, Medical, 401K, Dental

 

Job Summary

This position is responsible for Content Operations program and tactic execution for new/emerging digital channels. The Digital Analyst,

Content Operations will assist in the execution of content operations tactics that support the objectives outlined in a hotel’s annual Digital Business

Plan.

The Digital Analyst, Content Operations will assist Client Services Managers, executing digital marketing strategies that support the management of

hotel content and images within the Digital ecosystem, driving natural search room night growth goals and optimal positioning within search engines. All tactics are designed to be economically viable, efficient, repeatable, KPI-driven, and scalable.

The Digital Analyst, Content Operations is tasked with implementing new techniques and tactics made available to hotels through DS program

activation. This position will work cross-functionally with various Digital teams to advance the value of content and photography management

at the hotel level. This role includes collaboration with Strategists, Managers, Sr. Analyst(s), vendors, aiding in the implementation of tactics across

programs and for special projects. This position reports to the Manager, Content Operations.

 This centralized in-house team provides individual hotels with a range of digital services, and functions as an agency-like model

within the Digital Services organization.

 

Education and Experience

  • BS/BA degree in marketing, communications, public relations, journalism or related field.
  • 1-2 years of relevant work experience (SEO, digital marketing, OTA operations, content management, etc.).
  • Agency internship or work experience preferred; tactical execution responsibilities a plus. 

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