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Demand/Lead Gen Marketer

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NICE TO HAVE: B2B, strong project management skills, and work well with sales teams.
PROJECT: Customer advocacy and engagement. Role out strategy that has been created. Demand gen, move leads through funnel, analyze results.
SOFTWARE: Salesforce, Marketo

The Demand Generation Manager is responsible for creating, deploying and managing campaigns to meet business objectives.
The Manager will report directly to the Sr. Director of Marketing.

Responsibilities
 Generate qualified leads and sales pipeline.
 Progressively improve marketing ROI
 Progressively improve conversion rates
 Build a scalable demand generation engine
 Segment the market place & design programs to tap new niches

Specific Duties
 Set marketing strategies for lead generation and provide clear direction to team
 Align marketing programs and activities with overall marketing strategy
 Execute acquisition programs, marketing tactics, events and other activities
to deliver opportunity pipeline
 Execute nurturing programs that move prospects throughout the customer
journey
 Measure, report and improve upon effectiveness of marketing programs and
campaigns, with the purpose of improving resource allocation, efficiency and
revenue generation
 Evaluate, select and manage outside vendors that contribute to lead generation programs
 Function as both a leader and doer, providing position leadership and
insights, supporting corporate strategic objectives and be a ‘hands-on’ member of the worldwide sales and marketing team

Required skills and experience
 Excellent written and oral communication skills
 Bachelor’s degree in Marketing, Business or a technical field; an MBA degree is a plus

Personal Characteristics
 Strong creative thinking capabilities
 Strong interpersonal skills; ability to influence others without formal
authority and lead cross-functional teams
 Demonstrated analytical ability specifically related to program management
 Ability to get stuff done and execute quickly and with high quality

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