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Demand Generation Specialist

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Our tech B2B client is moving to Burlington, MA and building a new marketing team!  They're hiring a skilled Demand Generation Specialist for a 6 month+, onsite position (with potential for hire). In this position, you will develop strategies that focuses on crafting and executing campaigns with the objective of generating high quality sales pipeline that will ultimately contribute to revenue growth. This is a great role for someone looking to hone their strategic skills by developing a fresh demand generation strategy. *Hubspot experience is a requirement*

KEY ROLES & RESPONSIBILITIES:

  • Define the strategy, metrics and ROI-based marketing KPIs for customer acquisition
  • Create and manage demand generation programs
  • Communicate with Account Management, Sales, and Partner teams to gain buy-in, understanding, and participation in marketing campaigns
  • Work closely with the Sales and Marketing Operations to optimize the funnel, segment leads, track and report on campaigns, and develop marketing automation processes
  • Create A/B Tests for channels, offers, messaging and timing
  • Measure, analyze and report on campaign performance

REQUIREMENTS:

  • Bachelor’s degree in a related field
  • Experience in marketing and/or demand generation role
  • Data-driven approach to marketing
  • Experience with Hubspot/Marketo
  • ​Google Analytics experience a must
  • A/B testing
  • Lead nurturing, SQL queries. 
  • ​Light coding skills a plus 

Interested and qualified candidates, apply today!

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