How would you like to work for a company that gives their employees free Uber rides? Or what about free snacks and lunches? Our client, who provides analytical solutions and designs roadmaps to success for customers in need, is looking to hire a Demand Generation Manager. This person will be responsible for designing and executing on demand generation, communications and lead development programs. This role requires you to discern market needs, identify and develop compelling content and calls to action, distribute to all channels, and deliver qualified leads and prospects into the sales pipeline.
Design and drive ongoing multi-channel and multi-touch inbound marketing and lead-nurturing campaigns that meet sales pipeline needs. Plan and execute on live and virtual events (ex. conferences, webinars, etc.). Improve inbound marketing and lead nurturing funnel campaigns and processes. Coordinate with product marketing to define product value messaging and communications. Define and manage the TransVoyant website and campaign landing pages, including design, search engine optimization, content development and maintenance. Produce sales tools and content including email drip campaigns, videos, presentations, demos, whitepapers, articles, and product handouts. Manage corporate and thought leader social media marketing campaigns. Prove value in initiatives through ROI analysis and metric tracking.