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Demand Generation Marketing Manager

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Our client's US Consumer Marketing team is responsible for generating demand to hit financial plans. This includes driving calls to our call center and traffic to their site, as well as driving general brand awareness with best-in-class creative.
The primary responsibility of this role is to write catalog vehicle briefs for producing the targeted creative needed for the circulation and versioning plans to reach our target segments. This person will work closely with the CRM team, global production and global creative teams. This role owns the holistic strategy for the catalog vehicle as a whole, three catalogs per quarter. Vehicle lead must bring together circulation plan strategy, creative strategy, and product placement/pricing strategy.

Principal Accountabilities/Deliverables
• Deliver briefs that are clear on the product/solution needs and vehicle strategy to the global creative and production teams. This will primarily be for catalog,) creative.
• Provide thorough and timely feedback to global creative team and production team on the various cycles of creative and production approval
• Coordinate with the CRM team and the merchandising liaisons for development and execution of circulation & versioning plan and 360 campaigns.
• Plan and strategize on vehicle and creative improvements.
• Vet CRM budget recommendations based on circulation available, and secure budget for that strategy to support catalog
• Be accountable to vehicle performance.

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