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Demand Generation Marketing Manager (5431257)

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Join our Aquent team working with one of our top technology clients as a Demand Generation Marketing Manager.

This person is responsible for executing marketing programs for Latin America and select US programs or projects as needed by management. Responsible for assessing market trends, quantifying opportunities, and developing programs to meet the growing needs of the solution and segments. Manage Monthly and quarterly Ops reviews – budget forecasting, tracking and planning aligned with global marketing initiatives to drive BIC programs. Analytics to adjust and improve lead generation in programs. Leads weekly meetings with Latam teams.

Drives marketing programs strategy, channel strategy, including budget recommendations, roadmap planning, recommendations on content theme & vertical callouts – and works with manager to best align with core initiatives. Supports sales training and enablement specific to region.

Works with sales operations to better understand the needs and requirements of the sales force (buying/sales cycles, customer intelligence, etc.).

Works with all other tools required for marketing, such as DEM, SPIKE for seed unit orders, MASCOT, Ariba, SFDC – create, stand up, and load-in leads & track ROI campaigns in SFDC, Eloqua, CAR Tool, and will need P-Card specifically to cover Latam.

Strive to identify and work with local agencies in Latam that ship, receive, & distribute. Also includes the creation of other agencies who can translate, design and produce marketing materials for each country.

1. Plans and executes lead generation programs (may include events, content syndication, tele-nurturing, digital marketing, social media, email, etc.), with a goal of hitting specified financial targets that are calculated for region / segment to hit Sales goals.

2. Channel partner & marketing program management and the tracking of MDF funding and Sky’s the Limit (for resellers and partners to do a joint event) Carl has implemented this program in NA. Needs to be reviewed for Latam.

3. Tracks and creates monthly operations lead conversions for Latam and reports results at the end of each month to manager.

4. Owns the development and execution of the go-to-market plans to support specific growth initiatives. Also, localizes and adapts global content and programs that achieve sales demand through print and electronic collateral, sales training, customer research and customer briefings.

5. Gathers feedback through multiple channels, including direct customer interaction, and communicates to manager and other business owners weekly, monthly and quarterly.

6. Works with core Corporate Communications team and business leaders to increase visibility, education and awareness to key industry audiences through use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings. Communicate to Company generalists the CCC messaging.

7. Executes product launches at local level, working with cross-functional teams.

8. Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes that are specific to Latam but leverage on US.

9. Utilizes standard campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year.

10. Provides sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions.

11. Determines most effective segment/vertical sales tools and drives usage to maximize sales productivity.

Must have:
5 - 8 yrs lead/demand generation exp.
Must be adv. SFDC
Must be bilingual (Must be proficient with English; and one of the following Spanish, Portuguese, and Brazilian Portuguese)
Must have hands experience with Eloqua, CAR, MASCOT, DEM, SPIKE

Nice to have:
SFDC reporting experience
Sales background
Bachelors in related field

Potential for 20% travel to Mexico and Brazil

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