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Demand Generation Marketing Coordinator

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Vitamin T has an exciting opportunity with a local outdoor retailer who is looking for a Demand Generation Marketing Coordinator to manage email campaigns!

This person will be responsible for coordinating SEO, email, display and social marketing campaigns that make up almost 60% of the traffic driven to the website. They will also help identify, define, implement and measure campaign performance in a variety of channels to ensure these areas are running like a well-oiled machine.

Key Responsibilities

- Work directly with Marketing Manager to deliver on overall marketing campaign calendar - effectively coordinating SEO, email, display and paid social campaigns
- Provide regular, detailed reporting on demand channel programs and performance
- Perform routine SEO tasks such as keyword research, technical audits and link-building outreach
- Work with the creative team to design and build display, email and social assets for related campaigns
- Coordinate national and local display campaigns across the Google Display Network & Facebook ad platforms
- Develop wireframes, build and coordinate marketing emails in Silverpop
- Maintain email reporting– work to optimize send times, open rates and conversions
- Work with content teams to identify, write and publish engaging blog content

Key Job Requirements

- Working experience with IBM Silverpop a huge plus!
- BA/BS desired, preferably in marketing or business
- 1-2 years or equivalent of digital marketing experience preferred
- Digital marketing minded and working knowledge of Google Analytics
- Familiarity with HTML and CSS, particular working with tables and inline styles for email initiatives
- Strong written and oral communication skills as well as organized and thorough understanding of SEO fundamentals and best practices
- Proficiency with MS Office – especially Excel

Sound like you? Let's chat!

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