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Demand Generation Manager

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Maternity leave fill-in role for a Marketing Specialist with Marketo experience.
• Partner with the Demand Generation Leader and solutions marketing to plan, execute, measure, and refine marketing campaigns that support the lead generation and pipeline coverage goals of the marketing organization. To do this, you will create a lead nurturing plan based on the target client company profiles/titles.
• Monitor, test and suggest improvements for the usability and content conversion paths to support the company���s growth objectives
• Leverage our digital channels to grow brand awareness and communication, always aiming to foster two way engagement with a diverse audience of HR professionals, business leaders, and influencer communities.
• Manage and track engagement and results across channels leveraged for each campaign. Create weekly/monthly reports for all assets and aggregate data into actionable insights to inform marketing.
• Report on success, improvements, tests and optimization through agreed upon metrics
• Create and implement recommendations for optimizations to maintain high-growth and competitive edge, and advise business marketing as needed in the development of email content that has a high open and conversation rate.
• Be an advocate for demand generation efforts at Mercer, and take on a leadership role in supporting and improving our processes. This may involve sharing best practices, training sales teams, and educating peers, new hires, or leadership.
• Be a key partner to our Corporate Communications, Brand, and Community teams.

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