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Demand Generation Manager

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You will develop a strategy that focuses on crafting and executing campaigns with the objective of generating high quality sales pipeline that will ultimately contribute to revenue growth.

The ideal candidate will be a blend of creative and analytical, working alongside our content and business development teams to create attention-grabbing ads, emails and landing pages. Working with marketing and sales operations to track and measure success and ROI. This is a great role for someone looking to hone their strategic skills by developing a fresh demand generation strategy.
 

KEY ROLES & RESPONSIBILITIES

    • Define the strategy, metrics and ROI-based marketing KPIs for customer acquisition
    • Create and manage all marketing programs including SEM, SEO, content syndication, display ads, cost per lead, etc.
    • Organize and manage all event sponsorships and logistics, both pre and post-event, as well as onsite
    • Build and manage ongoing relationships with vendors and consultants
    • Work with the Business Development team to optimize the handoff of MQL’s and ensure proper follow up
    • Communicate with Account Management, Sales, and Partner teams to gain buy-in, understanding, and participation in marketing campaigns
    • Work closely with the Content Manager to create offers for every stage of the funnel 
    • Create a segmented nurture strategy for leads to keep them engaged
    • Work closely with the Sales and Marketing Operations Manager to optimize the funnel, segment leads, track and report on campaigns, and develop marketing automation processes
    • Create A/B Tests for channels, offers, messaging and timing
    • Measure, analyze and report on campaign performance

 

REQUIREMENTS

    • Bachelor’s degree in a related field
    • 3+ years of experience in marketing and/or demand generation role
    • Data-driven approach to marketing
    • Familiarity with Marketo or other marketing automation software
    • Highly motivated and thrives in a fast-paced, environment
    • Energetic, strong work ethic
    • Detail oriented
    • Experience with B2B and / or SaaS companies a plus

 

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