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Demand Gen Mktg Mgr

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6 month contract with opportunity for extension with Fortune 500 Tech company!

Job Description
The Marketing Manager is responsible for working with internal stakeholders to strategize and manage the execution of marketing activities and demand gen campaigns and tactics, ensuring they meet all scope, time, budget and quality expectations. This person is responsible for working closely with cross-functional services teams such as the Digital, Events, Marketing Operations and Content teams, as well as external agencies, to drive execution and meet individual internal client needs, with the goal of delivering improved marketplace awareness and demand generation that contributes measurable ROI to the business.

Key Responsibilities
• Strategize with internal Stakeholders on marketing and campaign plans against measurable goals and objectives.
• Plans, creates and executes end-to-end marketing project work plans and revises as appropriate to meet changing needs and requirements.
• Manages internal and external resources in the cross-functional services teams and identifies other resources needed and assigns individual responsibilities.
• Manages day-to-day operational aspects of campaign tactics and scope.
• Reviews deliverables and ensures deliverable quality.
• Minimizes exposure and risk for programs and campaigns; resolves and/or escalates issues in a timely fashion.
• Ensures project documents are complete and current.
• Manages campaign tactics/projects against budget.
• Working with the Campaign Execution Manager (CEM), analyze and report on campaign/activity results through waterfall metrics.

Education and Experience
• Bachelor’s degree in related field with 5 - 7 years of Marketing campaign development and project management experience.
• Experience with multi-channel marketing, including multi-touch marketing automation-based campaigns, using applications such as Teradata Marketing Applications (Aprimo), Unica, or Eloqua. Experience with salesforce.com a plus.
• Demonstrated efficiency with vendor and budget management.
• Experience with executing target audience segmentation strategies.
• Experience operating in a shared services model with proven ability to work effectively in a team-based environment.
• Demonstrated experience driving innovation and continuous operational and execution improvement.
• Demonstrated strong organizational skills and ability to meet high standards for quality and accuracy.

The successful candidate will possess the following skills, core competencies, knowledge and attributes:
Demand Generation
• Business-to-business campaign management and demand generation experience.
• Knowledge and experience with digital marketing, marketing automation and campaign management tools.
• Operational experience in social media, search engine marketing, marketing automation, multi-touch marketing, lead nurturing, or other digital marketing initiatives; including demonstrated success in project managing the execution of such activities.

Project/Program Management:
• Proficiency with project management tools such as Basecamp, Microsoft Project, Microsoft Access, Excel, etc.
• Knowledge of and competency in project management processes including planning tasks, resource allocations, risk management, time management, financial management, monitoring and reporting, documenting and record keeping.
• Strong attention to detail; ensuring project documentation is accurate, up to date, and distributed to all relevant stakeholders.
• Ability to multi-task, managing multiple complex, multi-phase projects at various stages.
• Demonstrated expertise in creating and maintaining project deliverables such as project management plan, status reports, communications plan, budget and schedules.
• Proactive mindset and ability to plan, communicate, and deliver project plans accordingly.
• Ability to handle multiple tasks in a fast paced environment and have sound business judgment in project prioritization.

Market Methodology/Assessment & Return on Marketing Investment
• Knowledgeable of concepts including buyer’s cycle management, and persona-based and account-based marketing.
• Analytic skills with the ability to analyze and present qualitative and quantitative marketing results.
• Identify potential process gaps or deficiencies and act as catalyst for process improvement.

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