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Database Marketing Specialist

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The individual we are looking for is a circulation professional that is data savvy, detail oriented, smart, fast learner, good multi-tasker and comfortable working with large data sets. This associate will need to work well in a team environment as well as independently. This person must thrive in a fast paced work environment and manage multiple projects at a time while maintaining accuracy and consistency of their project deliverables.


  • Demonstrate a solid understanding of direct marketing, database marketing, circulation and related tools and techniques.
  • Work in conjunction with Circulation Analyst and Marketing Managers on circulation strategies to help drive new customer acquisitions and overall customer revenue and share of wallet.
  • Act as team PMO and accurately, consistently, and in a timely manner document campaign strategies, business rules, programs tests, special processes, campaign details, campaign anomalies, etc. so that there is complete program execution transparency available to all relevant stakeholders
  • Manage email circulation production and campaign execution.
  • Utilize reporting applications for timely and relevant customer analysis and campaign reporting needs as required and requested by the Business.
  • Provide detailed and accurate instructions to select partners and vendors to ensure the successful execution of our marketing promotions.
  • Manage both internal and external service bureaus relationships. Develop a good working relationship with Staples data processing, email and print vendors.
  • Develop and maintain promotional schedules, calendars and promotional histories.
  • Continually look for and produce efficiencies and process improvements that will support the goals of the Business.


  • Excellent project management skills are a must, strong attention to details and good documentation skills,
  • Certification in project management preferred
  • Bachelor Degree in any of the following fields: computer science, marketing, math, statistics
    and/or equivalent, relevant and related work experiences
  • 2-3 year of experience in circulation, direct marketing or database marketing related positions
  • Experience with database campaign management tools like: SAS-MA, Epiphany, Alterian, Unica
  • Strong quantitative, analytical and creative problem-solving skills
  • Passion for, aptitude and interest in data and relational databases
  • Ability to adapt to frequently changing Business needs and directions
  • Intelligence and independence to manage multiple projects with strict deliverable deadlines in a fast paced , demanding environment
  • Strong Microsoft Excel, Access, PowerPoint skills
  • Effective communication/presentation skills
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