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Database Marketing Manager (and Analyst)

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One of our valued Fortune 500 financial service clients is in need of a freelance Database Marketing Manager (and Analyst) to join their Marketing Information Management team within credit card group. This is a 1 year project with the opportunity to extend for 6 months and possible conversion to full time/staff.

Responsibilities:
The successful candidate will be able to:
• Work with outside vendors and internal teams to develop/execute an enterprise level marketing management platform/process
• Lead or participate in analytical and technology based proof-of-concepts being managed and executed by the project team
• Identify opportunities to use data to develop customer strategies and improve business performance
• Make strategic and tactical recommendations based upon data analysis performed individually or by other areas of the business
• Provide technical and analytical advice for setting up customer segmentation and geographic target marketing tests, constructing models, and design of experiments
• Experience in working with geographically remote team members

Requirements:
• 1 – 3 years experience with SQL
• 5-7 years’ experience in:
o a database marketing role, preferably in financial services
o relevant experience in both a marketing technology and a business consulting role, preferably in financial services
o strategic business analysis; aptitude in displaying and communicating technical/analytical information to non-technical constituents
• Bachelors degree required
• Ability to identify fresh approaches to marketing processes and technology and show a willingness to question traditional assumptions
• Proven ability to work cross-functionally within an organization to create support and buy-in across a wide range of stakeholders and accomplish objectives; work independently, with strong follow-through, a flexible approach and resilience to setbacks
• Direct and proven experience in process reengineering
• Strong record of achievement in applying a customer mindset to shape solutions and approaches
• Pragmatic problem-solver, forward thinker with independence of thought

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