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Database Marketing Associate

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Our client, one of the world's leading investment management organizations, and one of the top U.S. wealth managers, is looking for a energetic and bright Database Marketing Associate to join their expanding team! This is a 6month, temp to perm opportunity onsite in NYC. This is a great opportunity that exists in a growing business for a talented database marketing production manager to join their newly created Database Marketing organization The Database Marketing Associate is a key member of the Database Marketing team. This role is accountable for the overall delivery of database marketing initiatives for our client.

Primary Responsibilities:

• Develop, manage and deliver a broad range of database marketing initiatives across the enterprise.
• Partner with Channel Marketing teams, Digital, Performance Analytics, Sales Management, Production and IT to create, execute and enhance data-driven direct mail and email strategies to financial advisors and other key audiences.
• Support the ongoing prioritization and delivery of direct marketing campaigns, balancing internal resource and business impact.
• Partner with Data Analyst to understand financial advisor needs and behavior through data collection, profiling, segmentation and marketing/sales engagement and develop test and learn program to optimize number of products owned; develop up-sell/cross-sell campaigns to increase the clients assets under management (AUM).
• Design and implement prospecting, trigger, subscription and lead scoring/conversion programs using campaign management/marketing automation tools.
• Collaborate with digital marketing team to integrate offline and online customer experiences.
• Collaborate with Sales management to integrate marketing data with sales activities as part of lead management and nurturing.
• Work with data analyst and head of Database Marketing to develop robust measurement and analytics capability to evaluate marketing performance, client/segment migration and overall marketing ROI.
• Encourage innovation, share results to influence new ideas across the organization.
• Orchestration and delivery of tailored email and direct marketing materials to support Distributed Sales initiatives and new product launches.
• Track overall sales/marketing performance through lead management, robust testing, measurement and analysis.
• H/she will be particularly responsible for delivering direct marketing materials in support of marketing campaigns to intermediary, retirement, wealth management and institutional clients.


Key Skills and Experience:

• Minimum of 5-7 years’ experience in direct or database marketing.
• BA required, MBA or MS in Data Science a plus.
• Key competencies include expertise in direct marketing, relational database development, analysis, project management, budgeting, communication, teamwork, agency management, experience in servicing internal and external customers, results reporting and strategic thinking.
• Recent experience proficiently working with marketing automation or campaign management tools such as Marketo, Eloqua, Exact Target as well as BI and data visualization systems such as OBIEE, Tableau, Cognos, among others.
• Has worked with CRM systems such as Salesforce, Salespage, Microsoft Dynamics or Sugar CRM
• Keen understanding of database design, direct marketing, segmentation and correlation with driving business impact in support of Sales.
• Proficient using MS Excel, Access, PowerPoint, familiar with SQL .
• Can work in Adobe cloud suite including Dreamweaver (HTML).

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