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Database Marketing Analyst—Contract To Hire

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Our innovative high tech client is looking for a talented Database Marketing Analyst to join them in their next big endeavor. This position is on-site near Atlanta and is a contract-to-hire and will be going fast.

Responsibilities:
Design, develop, implement, and maintain the marketing database. Perform analysis and forecasting by creating special reports from marketing databases. Partners with the business/product marketing teams to understand the targeting market plans and utilizes the database to develop a segmentation pool to achieve goals. Summarize statistical data in user reports. Lead special projects within the marketing operations team.
Creates reports and perform analyses to determine reasoning for past performance and implement changes to direct improved future performance
Supports demand generation program enablement , execution, and support
Supports the development of best practices, governance and promotion across specific areas of responsibilities
Owns the development and implementation of best practices across specific areas of responsibilities
Qualifications:
Bachelor’s degree preferred in Business, Computer Engineering, or related degree
Minimum 5 years’ relevant experience, including:
Data extracting from databases
Manipulating data results with software tools to perform analyses and summarizing finds in presentation format
Using empirical data to support marketing decisions, ability to glean intelligence and behavioral inferences from data, and possess a demonstrable history of using data to improve profitability
Marketing database management, targeting, segmentation and strategy
Experience with SQL or statistical software packages desired

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