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Database Marketing Analyst

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Love (and live) the digital marketing space?

Want to work with a company known for it’s amazing reputation and quirky team members?

Check out this position at Aquent!

We’re looking for a spot on database marketing specialist.

Working closely with our email marketing specialist, marketing analyst and the rest of the marketing department, the marketing specialist will be reporting to our Digital Marketing Director.

He or she will take ownership of our existing marketing database, segment it, and fill in key gaps to grow it into a lean, mean, yt finely-tuned business growth driver. They’ll also be working on Aquent’s business and marketing databases (as well as with third-party databases) to execute and support direct and interactive marketing initiatives.

Within the first 30 days, they’ll build a full report on all of our databases, with initial recommendations for how to fill the gaps. Within the first 60 days, they’ll have a strategy, vendors and partners in place, and key stakeholders bought into the improvement process. And within the first 90 days, he or she will build and present a report on the health and potential growth of the database, and effectiveness of ongoing marketing initiatives.

Are you up for the challenge?

To be considered, you must be able to make strategic decisions about who the best providers are, in terms of quality, quantity, and cost per acquisition. You should also be comfortable building and presenting reports on the effectiveness of our database marketing decisions over time.

Some other requirements:

3 to 5 years of work experience in database marketing field.
Proven success developing campaigns that drive leads and increase demand.
Strong database broker industry knowledge.
Strong computer skills.
Superior analytical skills with a solid business foundation, especially in the marketing area.
Experience developing and presenting business conclusions based upon data analysis.
Ability to develop trackable campaigns that allow for efficient and added value information during analysis.
Detailed oriented, organized, demonstrated ability to manage multiple projects simultaneously.
Strong verbal and written communication skills are required.
Must have excellent time management, problem solving abilities, communication skills, and solid understanding of the creative development process.
Reporting and analysis tools (r) experience.
Experience in conducting sales and marketing campaign response analyses; Ability to study and detect the trends and articulate through reporting.
Fundamental knowledge and experience with web analytical tools and interfaces.

Here’s some more cool stuff about working at Aquent and our sister brand, Vitamin T:

Have a great job AND have a life. We say it, we mean it. Make no mistake - we work hard. But we believe that balance helps us be more productive when we're at work!
Individualistic Approach. We encourage adding a personal touch to your work. We don't believe in a "one-size-fits-all" approach.
Learn something new EVERY day. Continual learning is one of the pillars of our company, so bring your thirst for knowledge - we’re ready!
Generous benefits package: medical, vision, and dental benefits, generous 401(k) plan, FSA, tuition reimbursement, paid sick/vacation time, and more.
Vacation when you need it. Unusually generous and flexible vacation offered; we believe in rewarding hard work as you achieve your goals!
Industry Reputation. We're the world's largest Creative staffing firm.


Develop the list segmentation for all direct and interactive marketing campaigns.
Execute segmentation around brands plans.
Identify and contract the proper vendors to expand databases based on brand, country and campaign medium.
Coordinate and monitor the maintenance and integrity of several databases.
Implement target accounts expansion and acquisition plan.
Track and analyze direct and interactive marketing campaigns.
Use statistical analysis and reports to create campaigns that generate leads and increase overall demand.
Perform data extraction and lead generation custom reports.
Evaluate and optimize effectiveness of marketing campaigns.
Conduct and interpret data analysis.

Up for the challenge? Let us know....

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