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Database Analyst

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Our client  is searching for a driven, detail oriented, Database Analyst to lead deep dive analyses and advanced analytics projects to support database/CRM activation. This role will work closely with the CRM Insights Manager to develop and execute analytics plans including: promotional dashboards, big picture business analyses, and other vendor driven projects.

 

Responsibilities
-Act as primary point of contact for database related questions for internal and external stakeholders
-Drive database and technological advancements to improve level and efficiency of analyses as well as
database hygiene
-Generate queries and in general leverage data to address key business questions
-Mine data for insights and key trends that address business questions and inform strategic decisions
- Deepen understanding of the company consumer through customer level analysis
- Drive omni channel strategy through holistic, cross-channel analyses
-Communicate key insights and recommendations to stakeholders
-Determine where predictive and attribution modeling will best enhance the businesses core
competencies
-Work with CRM Insights Manager to develop a deployment plan and implementation of the model
-Review business objectives and key trends with CRM Insights Manager and other CRM counterparts to
develop predictive model-based segmentation strategies
-Create personalized communication strategy that increases consumers’ engagement with the brand
and lifetime value

 

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