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Data Strategist

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Overview:
Our client, a global media advertising agency, is looking for a passionate and enthusiastic Data Strategist to join their marketing team, based in central London.

We’re looking for an analytical and commercially minded self-starter, who has excellent communication skills, as well as strong hands-on experience of Excel.

Key Responsibilities:
• Ensuring the commercial effective use of data sources across the strategic business area
• Use existing data or source new data that will drive key strategic marketing activities and development decisions across all environments
• Support the strategic marketing initiatives and team via data analysis
• Develop data reports and using product guides to support tender or contract decisions
• Develop the product guides and product rationales using data analysis from a wide range of data sources
• Creating data for market go-live strategies
• Producing reports around pricing strategy for new and existing products
• Development of product roll-out plans based on data provided by development teams
• Identifying opportunities to use data from external sources
• Working with the Head of Agency Marketing to develop strategic selling opportunities using data
• Develop and train the Marketing team in MapInfo, Route and all other cover and frequency systems

Key Criteria:
• Research or Marketing qualifications e.g. CIM or degree level.
• Advanced in Excel
• Experience in Alteryx, Route, YouGov Profiles, TouchPoints, Addynamix, CACI, MapInfo and VI dashboard (Qliksense and Tableau)
• Excellent communication skills – both written and verbal
• Ability to communicate at all levels
• Ability to develop and motivate a team
• Ability to draw together different teams behind a common goal
• Strategic outlook but able to react to market dynamics.

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