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Data Insight Analyst

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Our client, a Social Media and Reputation Management company with SAAS platform,  is seeking a Data Insights Analyst to help drive brand awareness as well as user growth and retention using platform and product level data insights for the marketing team.

As a Data Insights Analyst, you will dive deep into the data stored within their SaaS platform to uncover actionable insights and make recommendations that will influence the company’s insights branding efforts and client retention marketing strategies.  This position will works alongside their product, technology and marketing teams to deliver meaningful, digestible insights and trends from our platform data that will help grow their brand awareness and customer base through data-driven insights and optimizations.

This will start out at approximately 25 hours/week for 60-90 days with potential to converting to a full-time hire.

Key Responsibilities:

  • Develop actionable insights and recommendations to support and guide their insights marketing efforts

  • Provide the team(s) with insights regarding social media marketing best practices complete with  data visualizations

  • Leverage platform usage data to help model out an award system in partnership with their Client Retention Marketing group that awards users at specific milestones / usage thresholds

  • Help bring to market an external social engagement score- modeled off Facebook’s virality index and normalized by industry

  • Strong focus on automation to scale current and future processes

  • Communicate analytical findings and recommendations in a clear and concise way to non-technical audiences, both in oral and written presentations

 

 

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