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Data Analyst

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6 Month Role most likely will extend to One Year!

As a member of the ExtraCare Analytics Team the analyst will be responsible supporting key internal/external marketing partners throughout the planning, execution, measurement and enhancement phases of the marketing campaign lifecycle.
Responsibilities for the ExtraCare Analyst job include but are not limited to:
• Planning:

  • Work with marketers to define campaign objectives, constraints and conditions of success.
  • Develop targeted audience and segmentation strategy designed to maximize marketing effectiveness/ROI.
  • Assist marketers develop highly personalized and relevant promotions, offers and communication with our customers.

    • Execution:

  • Meet all campaign milestones and deliverables on time and in accordance with the best practices and quality standards of the team.
  • Align with all previously defined objectives, constraints and conditions as documented in the planning phase.
  • Application of predictive models and optimization tools.
  • Seek opportunities to continuously improve existing processes, systems and software in an effort to meet the evolving needs of our customers.

    • Measurement:

  • Develop and apply complex test vs. control methodology to measure campaign effectiveness.
  • Develop and automate production of campaign results.
  • Understand and summarize key performance metrics.

    • Enhancement:

  • Present key findings to campaign owners and decision-makers.
  • Make actionable recommendation to improve future campaign success.
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