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Data Analyst

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• Identify topics of interest to marketing audiences and leverage the IQ consumer insights brand and platform to surface data and insights

• Work closely with the Marketing Science team (internal) to generate hypotheses about consumer behavior and facilitate research to address these hypotheses

• Develop and write world-class sales materials based on data and research findings

• Leverage internal tools to analyze behavior

• Find and tell compelling stories about people’s behaviors on and off client site

• Synthesize data into compelling stories, sales materials, infographics and other formats

• Work cross-functionally (across research, editorial, marketing, sales, design and other teams) to manage projects effectively and efficiently

• Project manage large case studies and commission own insights-based case studies

• Manage relationship between content team and vertical marketing manager leads


Skills:
• Minimum of 5-7 years of experience

• Bachelor’s degree in Marketing, English, Journalism or related field preferred

• Significant analytic and market research experience; qualitative and/or quantitative research background preferred

• Expertise with using agency data tools and research tools (e.g. comScore)

• Skilled at producing actionable and compelling recommendations based on insights

• Comfortable providing business-focused hypotheses to help make data actionable

• Ability to gather, analyze and synthesize data

• Experience working in a cross-functional team environment

• Exemplary writing skills

• Ability to maintain high quality work while meeting tight deadlines on multiple projects simultaneously

• Ability to translate complex concepts into simple and intuitive communications for sales activation

• Strong critical-thinking, research and problem-solving skills

• Familiarity of marketing concepts and technologies within the online advertising space

• Ability to move quickly and adapt to constantly evolving work environment a must

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