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Data Analyst

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Set up data scripts/feeds from data whse/servers to ESP to meet our future and current campaign needs. This may include modifying existing feeds and gathering requirements
Validate data to meet objectives. May require creating a data dictionary if necessary for some projects and data mapping. Ensure integrity of data and work with teams to help improve underlying infrastructure for data transfer to improve accuracy and efficiency. Manage ad-hoc, prioritized requests from the Channel Marketing team Conduct analysis on email marketing campaigns to determine ROI and make recommendations on next steps based on this analysis Using statistical analyses, supporting tools (Site Catalyst, ESP, SQL, SAS, etc.), and business acumen to drive actionable insights from testing

Skills
Solid data management experience (loading data into a data warehouse, data mapping, data migration)
Independent thinker, self-starter
Strong attention to detail, as well as analytical skills
A foundation in statistics is also very important - especially using statistics in a business environment to support decision making.
Advanced proficiency in Excel. Ability to synthesize and analyze large sets of data to yield actionable findings (pivot tables, advanced formulas, etc)
Relevant industry experience reporting and analyzing performance of online and offline marketing programs with an ROI view
Experience in the design and execution of A/B and multivariate testing programs online and in email. Great understanding of control groups and the importance of metrics.


Excellent project management, time management, and problem solving skills.


Strong initiative and a go getter
4-5 years online marketing experience
Excellent understanding campaign performance metrics.
Excellent oral and written communication skills

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