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Customer Marketing Manager

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Job Summary:
The Customer Marketing team is tasked to efficiently leverage and integrate USHE’s headquarter and field resources in the development of our “go to market” strategies with our retail customers. We are a collaborative partner with our Sales, Brand, Strategic Planning, Finance, Creative and Operations teams. We also partner with Sales to package our strategies into effective selling stories and ensure that promotions and title information are consistently communicated, and easy to execute.

Essential Responsibilities:
• Responsible for developing, planning, coordinating, executing and analyzing Customer specific marketing activities that contribute to the achievement of New Release titles’ volume and profit goals for retail accounts
• Works with field based Customer Marketing Managers to develop Customer and Channel specific programs for New Release products
• Understands key drivers of our customers’ New Release business and ensures that we have the product or promotional plans in place to secure our fair share of these opportunities
• Works with field based Customer Marketing Managers to fully understand customer promotion goals, strategies, operating policies and capabilities
• Conducts weekly program status meetings with field based Customer Marketing Managers
• Works with outside vendors to design premiums, as necessary, and creates and manages within established budgets and timelines
• Works with finance to approve ROI analyses and title based needs
• Key liaison between Digital Distribution and retail teams to ensure New Release programs between physical and digital retailers are aligned
• Liaises between field teams and LA based teams including Brand, Creative, Operations, Promotions and Theatrical teams to ensure alignment and smooth workflow
• Develops knowledge of the home entertainment business
• Coordinates needs for any account specific meetings including decks, reels and other materials
• Conducts special projects as needed, including analysis of competitive titles, market trends, retail activity
• Provides information on New Release titles to Sales and field based Customer Marketing Mangers
• Attends departmental meetings with teams to align on programs and promotions to ensure retailer needs are being met

Responsibilities:
• At least 4 years marketing experience
• Bachelors degree
• Exceptional communicator (written and oral) with the ability to build relationships and influence teams
• Analytical thinking and problem solving skills

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