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Customer Marketing Manager

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Responsibilities:

*Lead the multifunctional sales planning process partnering with Sales Management, Category Management, Marketing and Finance. This includes the development of account strategies, retail marketing programs, business planning calendars, and profitability analysis.
*Apply account and market trends/objectives as they relate to the account
*Lead the implementation of account plans by directing efforts of Category Management/Space Planning, Retail Service and Visual Merchandising as they relate to the execution of the account plan.
*Lead the development of business reviews for Category Development initiatives, key account calls, and product Fairs.
*Develop success models, fact-based selling presentations and Industry overviews.
*Provide field sales with the necessary data and analysis to evaluate account performance and identify opportunities.
Partner with the Category Management team to identify and lead Category Management/Analysis projects designed to increase account profitability and market share (i.e. Direct Import Mix, Clustering, SKU productivity, pricing models, etc.).
*Impact sales and profitability directly through development of sales-driving trade marketing activities.
*Work directly with all levels of account management on development and the sell-in of account- plan programs.
*Work with outside vendors/agencies on development of account specific marketing programs and manage the activities of these vendors to support account plans.
*Complete full analysis of programs throughout their life cycle including development, justification and expected return based on sales and consumer data, sell-in positioning, and post-program evaluation.

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